New Arrivals

SCALP’S MOISTURE RETENTION is improved by the green tea ingredients, perfect for normal/dry scalp. Brisk mint leaves a refreshing finish and silky healthy shine SILICONE-OIL-FREE SHAMPOO with nourishing effect for...

NO MORE SEBUM on your scalp and hair thanks to the green tea formula, making it suitable for women or men with oily scalp. Brisk mint leaves a refreshing finish...

Vegan Colorless/Fragrance free

This multi-functional hybrid sunscreen instantly brightens up your skin while protecting the skin from UV rays with SPF 50+ PA++++. Features a light beige color that brightens dull skin tone,...

belif Problem Vegan Solution Cleansing Foam is a gentle non-irritated whipped foam cleanser with natural willow bark extract to exfoliate and dissolve away dead skin, bacteria, and impurities, resulting in...

A dual-function toner for wrinkle improvement and brightening, featuring Bakuchiol + Ceramide + Adapto-Herb Complex™ to recharge skin elasticity energy, leaving the skin moisturized and firm.

Improves the skin barrier and condition, providing a solid foundation for anti-aging care!

Improves in-depth elasticity in all directions around the eyes, with an eye bag lifting effect Provides an instant cooling moisture effect for tired eyes All-day care with a texture that...

It is a serum-type sunscreen that applies smoothly and moisturizes, leaving a refreshing feeling without a white cast.UV Protector Aqua Bomb Sun Serum that provides belief’s iconic Aqua Bomb moisture...

This cooling sun stick with broad spectrum SPF50+ PA++++ helps protect the skin from UV. With the Water Bomb™ formula, Hyaluronic Acid, Niacinamide and Noni Extract that provide refreshing moisture...

Clear skin & improve skin texture with just one useNo need for double cleansing! powerful cleanserHypoallergenic vegan product for sensitive skin

Recommended for those who have dry lips and dead skin cells, want to use a product for lip nourishing and moisturizing, want to do glowing lip makeup, and want to...