K-Beauty

A facial cream infused with a patented formula Prebiotic-Cera™ to reveal a healthy-looking complexion. Not only the hydrating Ceramide Complex, but the prebiotics also support a state of equilibrium in...

THE LAB Prebiotic-Cera™ Cream Mist is formulated for all skin types, but is especially beneficial for dehydrated skin. This versatile facial spray contains ceramides and probiotics to give skin a...

This toner’s Prebiotic-Cera™ formula includes ceramide complex and prebiotics to hydrate skin, keep skin’s microbiome balanced, and help skin combat external aggressors. Its milky and lightweight consistency absorbs quickly into...

The History of Whoo’s “Bichup Anti-Aging Repair Cream” is an anti-aging cream formulated with NAD Power24™ and Jayoon Collagen™ to promote firmer and more resilient skin. The History of Whoo’s...

Bichup Ultimate Recovery Youth Serum 50mlBichup Anti-Aging Repair Cream 20mlCheongidan Rejuvenating Pro-Radiance Balancing Toner 25mlCheongidan Rejuvenating Pro-Radiance Emulsion 25mlCheongidan Radiant Regenerating Eye Cream 5ml  The WHOO Research Institute has successfully...

First-step anti-aging essence that helps with skin barrier and soothing with NAD+ Bichup Treatment Essence 50ml Gongjinhyang Elasticity Balancing Toner 20ml Gongjinhyang Elasticity Emulsion 20ml Gongjinhyang cleansing foam 40ml

The renowned Bichup Self-Generating Anti-Aging Concentrate, after the launch of its pioneering first generation, has accumulated an impressive tally of over 9.8 million units sold^. The latest 4th generation of...

The Cheongidan Double Radiant Base formulated with CheonGiBiDan is a hydrogel emulsion saturating skin with moisture and nutrition to create the perfect base for makeup. Radiance-Enhancing Technology combined with ultra-fine...

The Cheongidan Double Radiant Base Pink containing Cheongidan is a hydrating and nourishing base to keep skin smooth and hydrated for perfect, longer-lasting makeup. This featherweight hydrogel emulsion is easy...

The amber coloured compact is decorated with laced chrome and an exquisite pearl in the centre. A "sponge-free" cushion foundation, the Cheongidan Radiant Essence Cushion has a mesh designed in...

Enriched in special Hwa Hyun Refining Complex™, CheonIlGamCho Complex™, Pyrujuven™, and CheonGiBiDan, provide thorough skincare that can reduce the appearance of coarse pores, dull skin, and wrinkles to achieve more clear...

One drop to refine and brightenExternal environmental factors and ageing can affect the production of melanin, causing problems such as uneven skin tone, dullness, spots and blemishes. The Cheongidan Intensive...