New Arrivals

A moisturizing balm gives a quick and easy hydrating effect to dry areas that you can apply at any time and anywhere. Enriched with Shea Butter to replenish moisture in...

This is a functional cleansing soap (SOAP) that contains salicylic acid (BHA) and rich foam that helps relieve acne-prone skin. It gently and cleanly washes away various wastes and dead...

Contains 5 types of Penta Ceramides that help moisturize baby skin and strengthen skin barrier. With mild formula and Amino Acid-based Surfactant that help softly cleanse the body without feeling...

It's a product full of rich and mild foam with easy pumping.It gently cleans the baby skin with a mildly acidic formula.It is a mildly acidic formula like skin pH,...

For the mom and baby, this is the non-irritating Happy Bo.The perfect sun cushion for outdoor activities.Sun protective index of SPF50+ PA+++

For the mom and baby, this is the non-irritating Happy Bo.The perfect sun cushion for outdoor activities.Sun protective index of SPF50+ PA+++

Customized care for children who have left infancy and are now active. A kids line for children who have become more physically active after using 'Happy Bo' Line. Non-toxic shampoo...

Customized care for children who have left infancy and are now active. A kids line for children who have become more physically active after using 'Happy Bo' Line. A facial...

This is an all-in-one lotion with Barrier Balancing Complex for children's skin only.The creamy texture between lotion and cream spreads smoothly.It absorbs quickly and moisturizes for a long time, so...

A cooling eye gel formulated with belif's Original formula, Caffeine, Hyaluronic Acid, Niacinamide, and Vitamin C. The ceramic tip applicator provides a cooling sensation, reducing puffiness, eye bags, dark circles,...

Aqua Bomb Sun Serum has the explosive moisture of Aqua Balm into sunscreen!With SPF50+ and PA++++, this triple-functional product is designed for brightening, anti-wrinkle, and sun protection.

A serum to improve scars, skin tone and texture on dark skin.Provides smooth skin texture and even skin tone.Completed patch test on sensitive skin types and non-comedogenic test for carefree...