K-Beauty

The unique detail in product formula provides firm and elastic coverage to make glowing skin. The long-lasting clear glow finish minimized differences before and after the setting of five different...

Anytime, Anywhere – Blurfit POCKET CUSHIONEnhance your natural texture for a healthy matte finish. With a thinner and quicker fix, it provides a long-lasting, velvety base throughout the day.Featuring delicate...

Anytime, Anywhere – Blurfit POCKET CUSHIONEnhance your natural texture for a healthy matte finish. With a thinner and quicker fix, it provides a long-lasting, velvety base throughout the day.Featuring delicate...

A delicate liquid texture meets a blur-fixing formula, bringing true versatility with 14 stunning shades. Wink Eye Shade Primer Fourteen Authentic Shades NEW WINK SIGNATURE SHADESSoft mid-tone Lavender Wear and...

Intensive Lifting Capsule Cream that helps diminish aging signs of sensitive skin.96% customers reported feeling of increased skin elasticity overall and firmer skin, 93% customers reported visibly reduced facial wrinkles.2.9x...

Provides a quick and strong coverage for blemishes, pores, troubles and more for smooth and impeccable skin.The SPF50+ PA++++ formula with silky porous powder protects the skin from damaging UV...

Provides a quick and strong coverage for blemishes, pores, troubles and more for smooth and impeccable skin.The SPF50+ PA++++ formula with silky porous powder protects the skin from damaging UV...

A liquid foundation for buildable coverage with a weightless and sheer semi-matte finish Multi-dimensional Silky Semi-matte FinishA flexible, breathable, skin fitting formula glides on seamlessly to skin for long-wearing medium-to-full...

A Multi-Purpose Lip Primer That Perfectly Preps Your Lips Skip the hassle of multiple steps—achieve flawless lip makeup with one versatile product. A translucent oil-water formula infused with Annatto Seed...

All-rounder concealer for all occassionsThe liquid formula glides onto skin smoothly for covering blemishes and redness, brightening under-eye areas, and contouring - the ultimate multipurpose concealer Buildable, Customizable CoverageMicro-pigments visibly...

A lightweight priming base with hydrating benefits to smooth pores and mattifies skin for even makeup applicationPriming sun base for a smooth canvasVarious sizes of powder particles fill pores and...

It combines organic and inorganic UV filters: the organic filters absorb and dissipate UV rays, while the inorganic ones reflect them. This mixture preserves a moisturizing effect without leaving a...