New Arrivals

The Golden Lipcerin features three key ingredients - "LG Lipcerin Penta Turnover Recovery Complex™," GongJinBiDan, and Vitamin E. This unique formulation offers outstanding anti-aging, antioxidant, and elasticity-enhancing effects. In addition, the lip balm...

The newly upgraded Royal Formula, CheonGiBiDan12α, incorporates the antioxidant and repairing properties of the Golden Gardenia ingredient, greatly enhancing its anti-aging effects. Combined with the exclusive skin-brightening ingredient Pro-Radiance™, it...

The multi-functional 3-in-1 Jungyooncho Multi Cleanser can be used for face, body and hair all at once. The compound formula consist of Amphoteric Surfactant that extract from coconut-derived soap base can...

The Jinyulhyang Intensive Wrinkle Concentrate is the ultimate answer to deep wrinkles caused by moisture loss. Formulated with Qi (blood circulation) enhancing ligusticum chuanxiong, it effectively lightens the facial lines...

The Intensive Revitalizing Multi Stick contains red ginseng extract, which brings anti-wrinkle, moisturizing, and whitening effects to the skin. It also contains LG's unique ingredient Cedarol that can simultaneously increases collagen and...

Specially added with the powerful anti-aging ingredient - Red wild ginseng retinol Complex™, which intensively moisturize the skin while providing soothing, elasticity and wrinkle care. It has a plump and...

Jin Yul Hyang Anti-Wrinkle Enriching Toner 150ml & 20mlJin Yul Hyang Anti-Wrinkle Emulsion 110ml & 20mlJin Yul Hyang Anti-Wrinkle Enriching Cream 10mlJin Yul Hyang Essential Cleansing Foam 40ml Infused with...

Hwanyu Imperial Youth Balancer 125ml & 25mlHwanyu Imperial Youth Emulsion 110ml & 25mlHwanyu Imperial Youth Contour Eye Cream 4mlHwanyu Imperial Youth Recovery Serum 7mlHwanyu Imperial Youth Master Cream 4ml Timeless...

15 Years of Research on Wild Ginseng to Reveal the Secret of its PowerAs a complement to the existing line, The history of Whoo launches the Hwanyu Imperial Youth Emulsion....

15 Years of Research on Wild Ginseng to Reveal the Secret of its PowerHarnessing the power of wild ginseng grown for more than 260,000 hours and around 70 precious herbal...

This sunscreen features an enhanced skincare formula that offers multiple benefits, including a high SPF for sun protection, moisturizing and soothing properties, and lifting functions. With just one application, it...

Care for skin imperfections and achieve bright, radiant skin. Achieve bright and smooth toned skin by caring for freckles and dark spot marks. Gong Jin Hyang Seol Brightening Ultimate Corrector...