K-Beauty

The I’M FROM Rice Serum is a brightening and hydrating serum that provides instant glow and long-lasting nourishment. Containing 73% Rice Germ Fermented Extract, which retains more than 65% of...

CREAMY HYDRATION: Immerse your skin in the milky essence of our Rice Sheet Mask, specially crafted for dry and combination skin. Experience the 60% high-quality Korean Rice Extract, leaving your...

High 41% of rice extracts to deliver skincare effect with protection UVA/UVB stimulusly Reef friendly to coexist with the ocean environment. ** (6-FREE: Ethylhexyl Methoxycinnamate, Benzophenone-3, Octocrylene, Benzophenone-1, Benzophenone-8, 4-Methylbenzylidene...

The I’M FROM Rice Toner is a brightening and hydrating toner that helps target dull, irritated or ageing skin. Created with ground Yeoju rice and 77.78% Goami extracts, this toner...

Our top-selling Viral Rice Toner is now available in toner pads, offering a radiant, glowing complexion with deep moisture, improved elasticity, and enhanced texture. Ideal for dry, dull, and rough...

KOREAN BEAUTY SECRET, RICE WATER CLEANSING: Rice water is known to help illuminate skin tone, improve skin elasticity, and deliver rich nutrients to the skin. Rice water has been traditionally...

Main Ingredients : 74% of sea buckthorn + 1032mg of vitamin C of vitamin fruit Effects: Even out the skin tone and nourishes the skin. It adds glow to the...

The waterhole-structured fabric traps the rich, brewed vitamin leaf extract, delivering an abundant amount of moisture directly to the skin.

The I’M FROM Vitamin Tree Water-Gel is a premium brightening and soothing gel made with Vitamin Leaf Water from Mountain Taebaek in Korea. Vitamin leaves are high in antioxidants and...

Skin TypeThose with sensitive and dry skinThose who want a convenient head-to-toe cleanserThose who are looking for a mild child-friendly productIngredientsFormulated with the Ceramide Skin Complex for fortifying the skin...

A subacid product with creamy lather for hair and bodyA mild pH subacid cleanser that contains no fragrance or coloring

[IDEAL FOR]Those who want an all-in-one shampoo and body washThose who need a body wash that calms itchiness[INGREDIENTS/MATERIAL]Ceramide NP (10ppm): Prevents skin dehydration and improves the skin barrier function, which...